Home Resource Office Hour Podcast: Building A Personal Brand That Sets You Apart

Office Hour Podcast: Building A Personal Brand That Sets You Apart

with Sarah Krom, CPA, MST and Nicole DeRosa, CPA, MAcc

Your personal brand exists whether you’re intentionally building it or not. The real question is: are you actively shaping how people perceive you, or simply letting that perception form on its own?

In this episode of our Office Hour Podcast, SKC’s Director of Tax, Nicole DeRosa, joins Sarah Krom for a conversation on why your personal brand extends far beyond social media and why it matters for professionals at every stage of their career. From the way we communicate and build relationships to the values we demonstrate consistently over time, the way we show up leaves a lasting impression.

Sarah and Nicole discuss how authenticity, credibility, consistency, and intentionality all play a role in building a strong personal brand, and why standing out in today’s professional landscape requires more than simply doing your job well.

This episode is a reminder that your personal brand is already speaking for you, so it’s worth being intentional about the message you’re sending and the reputation you’re building every day.